About bloom
For nearly two decades, Jess and Kristy have teamed up across some of Australia’s biggest brands, delivering campaigns that won awards, shifted markets, and set new standards for creative thinking.
From national clients at News Corp and platform innovation at Snapchat, they’ve built a track record of turning complex challenges into ideas that land.
Over time they realised the same truth: great ideas don’t land on their own, and great teams don’t form by accident. They’re built through clarity, intention, and repeatable magic; the ability to show up creatively and strategically, time and again.
They also learned that process isn’t the opposite of creativity; it’s what moves it forward. With the right systems, instincts become direction and direction becomes action.
Who is bloom?
Jessica Wood : Co-Founder
With over 20 years experience in the media industry Jess has worked across agency, publisher, social media and the creator space.
Across her career she has worked with Australia’s largest advertisers and led award winning teams to create solution based campaigns that deliver on client objectives and provide a true value exchange for audiences and communities.
Kristy Emmanouil : Co-Founder
With nearly 20 years in marketing, Kristy has worked across brands, platforms, and industries to redefine how businesses show up, communicate, and grow. She is a strategic thinker with strong creative instincts, grounded in culture and commercial clarity.
Throughout her career, she has built high-performing teams, led platform education across APAC, and helped businesses reframe their story so they can resonate, convert, and scale